Running a successful construction business isn’t just about building great homes, it’s also about managing customer relationships effectively. Whether you’re a home builder, remodeler, or contractor, keeping track of leads, following up with potential clients, and staying on top of project communication can be a challenge.
That’s where a Customer Relationship Management (CRM) system comes in.
A good CRM helps you:
✅ Organize leads so you never miss a follow-up
✅ Automate communications to keep clients informed throughout their project
✅ Improve response times, making customers feel valued and engaged
✅ Increase referrals by delivering a seamless customer experience
✅ Save time by streamlining tasks like scheduling, estimating, and invoicing
The right CRM doesn’t just make life easier, it helps you deliver a better customer experience by ensuring no detail slips through the cracks.
Happy customers lead to more referrals, repeat business, and a stronger reputation.
Below, we’ve rounded up some of the top CRMs designed specifically for builders, contractors, and remodelers.
NOTE: These aren’t ranked in any particular order. We recommend doing your research to find the one that best fits your business needs.
Best for: Home builders, remodelers, and design-build firms
Why Builders Love It:
✔️ Lead & project management in one system
✔️ Client portal for easy communication
✔️ Scheduling & estimating tools
Buildertrend is more than just a CRM—it’s a complete project management system designed for construction businesses. It lets you manage leads, schedules, estimates, and client communication in one place. The built-in client portal improves customer experience.
🔗 Learn more: Buildertrend
Best for: Remodelers, general contractors, and home improvement businesses
Why Builders Love It:
✔️ Automates lead tracking and follow-ups
✔️ Built-in estimating & job management
✔️ Reporting tools to track performance
Overview:
Builder Prime is an all-in-one CRM designed specifically for contractors and home builders. It helps manage leads, create estimates, and automate follow-ups. Plus, it includes job management tools, so you’re not bouncing between different software.
🔗 Learn more: Builder Prime
Best for: Builders, roofers, and specialty contractors
Why Builders Love It:
✔️ Combines CRM & project management
✔️ Mobile app for managing jobs on the go
✔️ Integrates with QuickBooks & Google Calendar
Overview:
JobNimbus is a powerful CRM and project management hybrid. It helps track customers, manage pipelines, and organize projects. Its mobile-friendly features make it ideal for builders who are often in the field.
🔗 Learn more: JobNimbus
Best for: Home builders, remodelers, and contractors
Why Builders Love It:
✔️ Lead tracking & marketing automation
✔️ Sales pipeline management
✔️ Integrates with industry tools
Overview:
MarketSharp is a CRM built specifically for home improvement businesses. It helps you generate and manage leads while automating follow-ups to close more deals. It also offers email marketing and lead nurturing tools.
🔗 Learn more: MarketSharp
Best for: Custom home builders and remodelers
Why Builders Love It:
✔️ Client and subcontractor portals for easy communication
✔️ Financial management tools (budgeting, forecasting)
✔️ Scheduling and task management
Overview:
CoConstruct is a user-friendly software built for custom home builders and remodelers. It offers project management, financial tracking, and client communication tools, helping you keep everything in one place.
🔗 Learn more: CoConstruct
Best for: Builders and contractors focused on improving sales processes
Why Builders Love It:
✔️ Specialized in construction industry sales
✔️ Comprehensive reporting tools
✔️ User-friendly interface
Overview:
Followup CRM helps builders track and manage their sales processes from start to finish. It provides all the necessary reporting tools to monitor performance and improve sales outcomes.
🔗 Learn more: Followup CRM
Every construction business has different needs, and the best CRM is the one that fits your workflow, team size, and growth goals.
We recommend doing your research, signing up for demos, and testing out free trials to see which CRM works best for your business.
A great CRM is only as good as the leads you put into it. At OneCity Digital, we help builders generate high-quality leads so they can maximize their CRM and grow their business.
🚀 Let’s get more leads into your pipeline. Talk to us today and see how we’ve helped other builders succeed.
📢 View our success stories here: OneCity Digital Case Studies
Building Brands for Hard Working Businesses
